Integrity
is one of the fundamental values that employers seek in the employees that they
hire. It is the hallmark of a person who demonstrates sound moral and ethical
principle at work. Integrity also known as consistency between one action
values methods measures and principle. An entrepreneur who has integrity lives
his or her values in relationship with co-worker, customers and stakeholder.
Honest and trust is a key to integrity. Acting with honour and truthfulness are
also basic tenets in a person with the integrity.
While,
reliability is the ability of a person to perform or maintain its function in
routine circumstances as well as hostile or unexpected circumstances.
Reliability is the degree to which an assessment tool to produce stable and
consistent result. Types of reliability, first test rested reliability is a
measure of reliability obtained by administering the same test twice over a
period of the time a group of individuals. Reliability help built and sustain
trust and confident. This traits is very crucial to success.
For example, Howard Schultz is an entrepreneur
that had integrity and reliability on his career. He born on 19 July 1953 in Brooklyn, New
York. He is an American businessman and known as the chairman and CEO of
Starbucks.He successfully developed the company from a small coffee shop into a
global brand known as Starbucks. In fact, he started his career as a
salesperson for Xerox Corporation and was quickly became a general manager for
Swedish drip coffee maker manufacturer, Hammarplast in 1979. Then, he opened
his own coffee shop named as Giornale in 1985.After two years, he finally
bought over Starbucks in 1987 at a price of USD $ 3.8 million.
When Schultz took over as the chief
executive officer in 2008, he has acted more decisively against the company. He
has been interpreted that the main issue at the time that Starbucks was too
profit-oriented so that ignores the needs, requirements and satisfaction of
their customers. Then, he showed how reliable he could be as the CEO by
implementing new strategies. Therefore, he has started to focus on the
interests of all employees and also provide adequate services to the customers
of their peers. As a result, Starbucks became the first company to employ
employee benefit packages. By doing all this, he gradually led Starbucks
through a great recovery, making it one of the best spots for people to hang
out, relax and rejuvenate.
Other than that, we can also say that
Schultz is the one who emphasizes on integrity by looking through his book
“Onward: How Starbucks Fought for its Life without Losing its Soul”. According
to Schultz, we have to operate based on values that we believe in because by
doing so, we will ensure that we can maintain a standard of integrity and
ethics. For example, he does not encourage people to use products or services
that he himself has never tried and approved. He prefers to encourage the use
of methods, tools, and services that he really knows and understands. He said
many businessmen out there are just out to promote their products in whatever
way just so they can reap higher profits, but not him.
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